Avengers S.T.A.T.I.O.N.
More than 100 digital displays bring the Marvel Cinematic Universe to life in an interactive museum experience on the Las Vegas strip.
Client
Partners
- Victory Hill
- Experiential
- Design
- Animation
Project Overview
The Brief
Write, design and animate hundreds of screens living at the Avengers S.T.A.T.I.O.N. experience in Las Vegas, New York City, and touring worldwide.
This world-class interactive museum experience lets fans get up close and personal with their favorite heroes in the Marvel Cinematic Universe. We delivered a look and feel worthy of the world's premiere blockbuster franchise, with a stimulating visual experience that's at home among the bright lights of the Vegas Strip and Times Square.
Design
We crafted a fresh set of striking designs and animated content, elevating the 31,000 square foot exhibit with a vibrant, colorful and energetic approach.
Knowing we had a to create a large volume of assets across this substantial footprint, we designed a bespoke toolkit of UI, widgets, and screen elements that would allow us to streamline production across dozens of unique character screens. Within our custom toolkit of assets, elements were customizable to individual characters while maintaining a cohesive look and feel. Screen styles were tailored for the different zones of the S.T.A.T.I.O.N. and color palettes were defined for villains and heroes alike, giving visitors a strong visual system as they explore the exhibit.
Animation
Mixing assets from films spanning different eras, resolutions and sources required fluid motion and technical solutions to carry visitors through each screen's narrative arc. Throughout the journey we bring fans into the world of each character, breaking down a variety of topics with compelling animations that enhance the experience around them, including life-size interactive exhibits, movie costumes and props.
Results
Thor's Hammer. Captain America's Shield. The Infinity Gauntlet.
Legendary items from the MCU all made an appearance as the refreshed screens established the blueprint for a global refresh of multiple exhibit locations and breathed life into this stunning physical and digital experience, beloved by Avengers fans worldwide.
Up Next
